Short-Form Kickstart
SHORT-FORM KICKSTART
The foundation.
Free, in full.
Your phone. 30 minutes a week. Fifteen modules that show you how founders build trust at scale, turn expertise into inbound, and own their market – starting now.
Five modules. One arc.
Each of the 5 modules gets a hand-modelled clay scene. Recurring characters thread the whole story together — so the course feels watched, not waded.
Four frameworks.
The rest is reps.
The course teaches the four moves we drill into every founder we manage. By the end of week one they're second nature.
- Pillars
- Three buckets that govern every video you'll ever make.
- Boulder
- Why the first three seconds decide everything else.
- Sins
- Boring · Confusing · Corporate. The defaults that kill founder content.
- Frame
- What to actually optimise (it isn't followers).
Quick Answers
What is Short-Form Kickstart?
Short-Form Kickstart is a free 65-lesson course across 14 modules covering algorithm mechanics, scripting, hooks, content formats, shooting, and analytics. Taught by Joden Newman, founder of Clash Creation, who generated over 1.5 billion organic views for clients using the methodology in this course.
Who teaches Short-Form Kickstart?
Joden Newman, founder and CEO of Clash Creation — a media management and talent representation company based in London. He built 2M+ followers across platforms and generated over 1.5 billion organic views for clients using the content methodology taught in this course.
What will I learn in Short-Form Kickstart?
You will learn how algorithms test and distribute content, the three cardinal sins killing most creator content, content strategy using the 70-20-10 rule, six scripting rules, the Boulder Theory, four-layer hook crafting using the Zeigarnik Effect and 55/38/7 rule, five proven content formats, solo phone shooting, engagement metrics analysis, and posting strategy.
Is Short-Form Kickstart really free?
Yes. All 65 lessons across 14 modules are free. Some modules require an email signup to access, but there is no payment required. The course totals approximately 6.5 hours of video content with no upsell or paywall.
How long does Short-Form Kickstart take to complete?
Short-Form Kickstart contains 65 lessons across 14 modules with approximately 6.5 hours of total video content. Each module is self-contained and most learners complete 1-2 modules per session at their own pace.
15 modules. 70 lessons. One week.
First half opens now. Second half unlocks with one email — no card, no spam.
- 01Open→Introduction1 lessons · ~5 min
- 01Open→Introduction to Short-Form Content1 lessons · 6:34
- 02Open→The Algorithm5 lessons · 22:31
- 03Open→The Cardinal Sins of Short-Form Content7 lessons · 19:29
- 04Open→Starting an Account8 lessons · 29:11
- 05Open→Building Your Content Strategy5 lessons · 33:57
- 06Open→Scripting Fundamentals7 lessons · 22:16
- 07Open→The Boulder Theory of Scripting1 lessons · 20:21
- 08Open→Crafting Compelling Hooks7 lessons · 34:34
- 09LockedHelpful Formats7 lessons · 39:59
- 10LockedSolo Phone Shooting Essentials1 lessons · 13:47
- 11LockedUnderstanding the Frame3 lessons · 14:54
- 12LockedMetrics That Matter7 lessons · 28:18
- 13LockedPosting and Scheduling4 lessons · 25:48
- 14LockedPlatform Differences6 lessons · ~53 min
By the end of week one.
Six concrete capabilities. Each one drilled into a 60-minute working session built into the course itself.
- Find the angle no competitor in your market is willing to take.
- Set up your phone, lighting, and audio in under 30 minutes.
- Write hooks that earn the watch in the first three seconds.
- Pick the platform that compounds your authority fastest.
- Ship one founder-grade video a week without burning a day.
- Track the 4 metrics that signal pipeline, not vanity.
What You'll Learn
- You will be able to explain how short-form algorithms test and distribute content using the test-and-expand cycle, and apply the Two-Question Litmus Test before every post
- You will be able to diagnose why content is underperforming by identifying which of the three cardinal sins it commits — being boring, confusing, or corporate — and apply the corresponding virtue
- You will be able to set up a social media account optimised for short-form using the complete account dressing framework: bio structure, story highlights, link strategy, and the three-pin system
- You will be able to build a content strategy from scratch using the three-layer system — pillars, topics, and content buckets — with the 70-20-10 rule for balancing broad, focused, and niche content
- You will be able to write short-form scripts using six rules: simplicity, conciseness, re-hooking with curiosity loops, authenticity, storytelling with conflict and emotion, and the 'would I watch this?' gut check
- You will be able to evaluate every second of a script using the Boulder Theory — mapping downhill slopes (hooks), flat ground (neutral content), and inclines (friction) to eliminate viewer drop-off points
- You will be able to craft four-layer hooks using the Zeigarnik Effect for open loops, strategic bragging for authority, the 55/38/7 delivery rule, and the Road Sign Framework for text hooks
- You will be able to choose and execute the right content format for any idea — from reacts and listicles to podcast clips, green screens, and the two-things-at-once retention technique
- You will be able to read engagement metrics like a detective — interpreting the retention graph's three diagnostic shapes and focusing on the two metrics that actually drive distribution: comments and shares
- You will be able to film professional-quality short-form video solo on your phone and compose shots using the safe zone, visual centre, and ranked visual hierarchy
Joden built the engine first. Now he teaches it.
Joden Clash is the founder and CEO of Clash Creation, a media management and talent representation company. A creator with over 2 million followers across platforms, he built a proprietary content methodology and generated 1.5 billion+ organic views for clients.
Frequently Asked Questions
Ready to go deeper?
The free course gives you the foundations. The advanced modules give you the edge — advanced scripting, editing workflows, monetisation, and growth systems.
About Clash Creation
Clash Creation is a media management company and talent representation group based in Bermondsey, London – founded by Joden Newman, who built 2M followers and 160M+ views from 60 short-form videos. We represent founders and executives commercially – managing their media presence, speaking careers, and brand partnerships.
These free courses are the playbook behind 1.5B+ organic views managed for clients. Our management programmes – The Green Room, The Stage, and The Red Carpet – are 9-month authority building engagements where we build and run the full engine: strategy, production, distribution, and commercial representation.
