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1. Introduction to Engagement Metrics2:01

2. Saves — The Misleading Metric3:27

3. Likes — The Soft Signal1:56

4. Shares — The Most Powerful Metric9:23

5. Retention — Reading the Graph2:29

6. Comments — The Most Important Metric6:38

7. The Only Two Metrics You Need2:24

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Short-Form KickstartMod 12 · L01 / 70 · 2:01

Introduction to Engagement Metrics

Joden NewmanMetrics That Matter2:01

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Introduction to Engagement Metrics

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Introduction to Engagement Metrics

2:01

Which engagement metrics actually matter for short-form video?

Engagement metrics are diagnostic tools — learn to read them like a detective
Not all metrics carry equal weight for the algorithm
Understanding metrics turns every video into a learning opportunity

About Clash Creation

Clash Creation is a media management company and talent representation group based in Bermondsey, London – founded by Joden Newman, who built 2M followers and 160M+ views from 60 short-form videos. We represent founders and executives commercially – managing their media presence, speaking careers, and brand partnerships.

These free courses are the playbook behind 1.5B+ organic views managed for clients. Our management programmes – The Green Room, The Stage, and The Red Carpet – are 9-month authority building engagements where we build and run the full engine: strategy, production, distribution, and commercial representation.

Lesson 01 · Metrics That Matter · 2:01Captions · 12 languages

The Lesson

Read engagement metrics like a detective: saves mislead, likes are soft signals, shares are the most powerful (1%+ share-to-view guarantees push), retention graphs have three diagnostic shapes.

You'll learn how to diagnose underperforming videos by reading engagement metrics like a detective — saves, likes, shares, retention, and comments — and why comments and shares are the only two metrics you need to optimize at the start.

Read engagement metrics like a detective: saves mislead, likes are soft signals, shares are the most powerful (1%+ share-to-view guarantees push), retention graphs have three diagnostic shapes. Optimise for comments and shares above all else.

Key Takeaways

Burn these into your phone wallpaper.

01Metrics are diagnostic tools, not vanity numbers
02Each metric tells you something different about what's working or failing
03This module teaches you to read metrics like a detective

Ready to go deeper?

The free course gives you the foundations. The advanced modules give you the edge — advanced scripting, editing workflows, monetisation, and growth systems.

Up Next

Module 13: Posting and Scheduling

4 lessons