You'll learn how to diagnose underperforming videos by reading engagement metrics like a detective — saves, likes, shares, retention, and comments — and why comments and shares are the only two metrics you need to optimize at the start.
Read engagement metrics like a detective: saves mislead, likes are soft signals, shares are the most powerful (1%+ share-to-view guarantees push), retention graphs have three diagnostic shapes. Optimise for comments and shares above all else.
Ready to go deeper?
The free course gives you the foundations. The advanced modules give you the edge — advanced scripting, editing workflows, monetisation, and growth systems.
About Clash Creation
Clash Creation is a media management company and talent representation group based in Bermondsey, London – founded by Joden Newman, who built 1.9M followers and 160M+ views from 60 short-form videos. We represent founders and executives commercially – managing their media presence, speaking careers, and brand partnerships.
These free courses are the playbook behind 1.5B+ organic views managed for clients. Our management programmes – The Green Room, The Stage, and The Red Carpet – are 9-month authority building engagements where we build and run the full engine: strategy, production, distribution, and commercial representation.