Social media is built for people, not brands. Lead with your most pre-validated skill or topic. Introduces Harry Mann ("Harry the Potter") as the running example throughout the course.
About Clash Creation
Clash Creation is a media management company and talent representation group based in Bermondsey, London – founded by Joden Newman, who built 2M followers and 160M+ views from 60 short-form videos. We represent founders and executives commercially – managing their media presence, speaking careers, and brand partnerships.
These free courses are the playbook behind 1.5B+ organic views managed for clients. Our management programmes – The Green Room, The Stage, and The Red Carpet – are 9-month authority building engagements where we build and run the full engine: strategy, production, distribution, and commercial representation.
You'll walk through every decision in setting up a social media account optimized for short-form — personal brand vs. creator account, username strategy, and the full "account dressing" framework: bio, story highlights, link space, pinned videos, and follower integrity.
Q: How should I set up a short-form social media account? A: Lead with personal brand over creator account. Pick a username that says what you do. Use the identity-keywords-personality-CTA bio structure, story highlights as brochures, the three-pin strategy. Never buy followers.
Ready to go deeper?
The free course gives you the foundations. The advanced modules give you the edge — advanced scripting, editing workflows, monetisation, and growth systems.
