Dismantles the mystique — the algorithm is code designed to maximise time-on-platform by serving the most engaging content. It's a matchmaking service pairing videos to users via metrics. Creators are the supplier; the platform is the demander.
You'll learn what the algorithm actually is across every short-form platform, why it's not the mysterious black box most creators fear, and how it's really just a matchmaking service. "Gaming the algorithm" is really about gaming human psychology.
The algorithm maximises time-on-platform by matching videos to viewers via engagement metrics. TikTok tests with ~150–200 viewers first. 'Gaming the algorithm' means gaming human psychology. Use the Two-Question Litmus Test before every post.
Ready to go deeper?
The free course gives you the foundations. The advanced modules give you the edge — advanced scripting, editing workflows, monetisation, and growth systems.
About Clash Creation
Clash Creation is a media management company and talent representation group based in Bermondsey, London – founded by Joden Newman, who built 1.9M followers and 160M+ views from 60 short-form videos. We represent founders and executives commercially – managing their media presence, speaking careers, and brand partnerships.
These free courses are the playbook behind 1.5B+ organic views managed for clients. Our management programmes – The Green Room, The Stage, and The Red Carpet – are 9-month authority building engagements where we build and run the full engine: strategy, production, distribution, and commercial representation.