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1. What Is the Algorithm?4:02
2. How the Algorithm Tests and Distributes Videos4:47
3. Redefining "Good" and "Bad" Content3:47
4. Engagement Is the Entire Game3:29
5. Platform Differences and the Viewer-as-Algorithm Mindset6:26

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Clash

167-169 Great Portland Street, London,
W1W 5PF

© 2026 CLASH CREATION LTD.

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Short-Form KickstartMod 02 · L01 / 70 · 4:02

What Is the Algorithm?

Joden NewmanThe Algorithm4:02
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What Is the Algorithm?

4:02

What is the social media algorithm and how does it work?

Dismantles the mystique — the algorithm is code designed to maximise time-on-platform by serving the most engaging content. It's a matchmaking service pairing videos to users via metrics. Creators are the supplier; the platform is the demander.

  • The algorithm is not mysterious — it's code maximising time-on-platform
  • It's a matchmaking service pairing videos to users based on engagement metrics
  • You are the supplier; the platform is the demander — creators hold leverage
  • The algorithm cannot create content; it relies entirely on uploads

About Clash Creation

Clash Creation is a media management company and talent representation group based in Bermondsey, London – founded by Joden Newman, who built 2M followers and 160M+ views from 60 short-form videos. We represent founders and executives commercially – managing their media presence, speaking careers, and brand partnerships.

These free courses are the playbook behind 1.5B+ organic views managed for clients. Our management programmes – The Green Room, The Stage, and The Red Carpet – are 9-month authority building engagements where we build and run the full engine: strategy, production, distribution, and commercial representation.

Lesson 01 · The Algorithm · 4:02Captions · 12 languages
The Lesson

Q: How does the social media algorithm work? A: It's a matchmaking service that maximises time-on-platform by pairing videos to viewers via engagement.

You'll learn what the algorithm actually is across every short-form platform, why it's not the mysterious black box most creators fear, and how it's really just a matchmaking service. "Gaming the algorithm" is really about gaming human psychology.

Q: How does the social media algorithm work? A: It's a matchmaking service that maximises time-on-platform by pairing videos to viewers via engagement. TikTok tests each video with ~150 viewers, then expands in waves. Gaming the algorithm really means gaming human psychology.

Key Takeaways

Burn these into your phone wallpaper.

  • 01The algorithm is not mysterious — it's code maximizing time-on-platform
  • 02It's a matchmaking service pairing videos to users based on metrics
  • 03You are the supplier; the platform is the demander — creators hold leverage
  • 04The algorithm cannot create content; it relies entirely on uploads

Ready to go deeper?

The free course gives you the foundations. The advanced modules give you the edge — advanced scripting, editing workflows, monetisation, and growth systems.

Up Next

Module 3: The Cardinal Sins of Short-Form Content

7 lessons

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