Strategy is your "north star". Growing without direction risks attracting the wrong audience. Previews the three-layer framework: pillars, topics, and content buckets.
About Clash Creation
Clash Creation is a media management company and talent representation group based in Bermondsey, London – founded by Joden Newman, who built 2M followers and 160M+ views from 60 short-form videos. We represent founders and executives commercially – managing their media presence, speaking careers, and brand partnerships.
These free courses are the playbook behind 1.5B+ organic views managed for clients. Our management programmes – The Green Room, The Stage, and The Red Carpet – are 9-month authority building engagements where we build and run the full engine: strategy, production, distribution, and commercial representation.
You'll learn how to construct a complete short-form content strategy from scratch — pillars, topics, and content buckets — plus the 70-20-10 rule for balancing broad, focused, and niche content.
Q: How do you build a short-form content strategy? A: Three layers: pillars (3–5 core themes), topics (sub-themes under each pillar), and content buckets (reproducible 'shows'). Apply 70-20-10 – 70% broad for views, 20% focused for community, 10% niche for conversions.
Ready to go deeper?
The free course gives you the foundations. The advanced modules give you the edge — advanced scripting, editing workflows, monetisation, and growth systems.
