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1. Rule #1 — Simplicity1:53
2. Rule #2 — Conciseness2:12
3. Rule #3 — Re-Hooking and Curiosity Loops4:24
4. Rule #4 — Authenticity5:20
5. Rule #5 — Storytelling4:39
6. Rule #6 — Would I Watch This?3:48
7. Workshop: Good Script vs. Bad Script — Applying the Six Rules12:00

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Clash

167-169 Great Portland Street, London,
W1W 5PF

© 2026 CLASH CREATION LTD.

Contact • Terms • Privacy
Short-Form KickstartMod 06 · L01 / 70 · 1:53

Rule #1 — Simplicity

Joden NewmanScripting Fundamentals1:53
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Rule #1 — Simplicity

1:53

Why is simplicity the first rule of short-form scripting?

  • Assume zero prior knowledge from your audience
  • Use everyday language — no jargon, no acronyms
  • Get your point across in the clearest, shortest way possible

About Clash Creation

Clash Creation is a media management company and talent representation group based in Bermondsey, London – founded by Joden Newman, who built 2M followers and 160M+ views from 60 short-form videos. We represent founders and executives commercially – managing their media presence, speaking careers, and brand partnerships.

These free courses are the playbook behind 1.5B+ organic views managed for clients. Our management programmes – The Green Room, The Stage, and The Red Carpet – are 9-month authority building engagements where we build and run the full engine: strategy, production, distribution, and commercial representation.

Lesson 01 · Scripting Fundamentals · 1:53Captions · 12 languages
The Lesson

Q: What are the rules for short-form scripts? A: Six rules: simplicity (assume zero prior knowledge), conciseness (cut first draft in half), re-hooking (chain hook → delivery → re-hook), authenticity (write like you talk), storytelling (conflict + emotion), and 'would I actually watch this?'.

You'll learn the six core rules of writing scripts for short-form video — simplicity, conciseness, re-hooking, authenticity, storytelling, and the final gut check. This module reframes scripting as entirely distinct from traditional copywriting.

Q: What are the rules for short-form scripts? A: Six rules: simplicity (assume zero prior knowledge), conciseness (cut first draft in half), re-hooking (chain hook → delivery → re-hook), authenticity (write like you talk), storytelling (conflict + emotion), and 'would I actually watch this?'

Key Takeaways

Burn these into your phone wallpaper.

  • 01Always assume your viewer has zero prior knowledge of your subject when writing a script.
  • 02Use everyday language and avoid jargon or acronyms that a general audience would not understand.
  • 03Get your point across in the clearest, shortest way possible — simplicity is the foundation all other scripting rules build on.

Ready to go deeper?

The free course gives you the foundations. The advanced modules give you the edge — advanced scripting, editing workflows, monetisation, and growth systems.

Up Next

Module 7: The Boulder Theory of Scripting

1 lesson

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