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1. Why Short-Form Video Matters6:34

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Clash

167-169 Great Portland Street, London,
W1W 5PF

© 2026 CLASH CREATION LTD.

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Short-Form KickstartMod 01 · L01 / 70 · 6:34

Why Short-Form Video Matters

Joden NewmanIntroduction to Short-Form Content6:34
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Why Short-Form Video Matters

6:34

Why does short-form video matter for businesses and creators?

Defines short-form video as 10-second to 3-minute vertical content consumed on phones. Makes the statistical case: 62.6% of the global population is on social media, 82% of internet traffic is video, and 73% of consumers prefer short-form over long-form. Shares Clash Creation's track record as proof that virality is a repeatable science, not a gamble.

  • Short-form video = 10s–3min vertical content viewed on phones
  • 5B+ people on social media, 2.5 hours/day average, 82% of internet traffic is video
  • Going viral is a repeatable science, not a gamble — proven by Clash Creation's ~750M views in under 2 years
  • 73% of consumers prefer short-form video over long-form for learning about products
  • Course structure: (1) Theory, (2) Ideation/Research/Scripting, (3) Production/Editing/Posting
Lesson 01 · Introduction to Short-Form Content · 6:34Captions · 12 languages
The Lesson

About Clash Creation

Clash Creation is a media management company and talent representation group based in Bermondsey, London – founded by Joden Newman, who built 2M followers and 160M+ views from 60 short-form videos. We represent founders and executives commercially – managing their media presence, speaking careers, and brand partnerships.

These free courses are the playbook behind 1.5B+ organic views managed for clients. Our management programmes – The Green Room, The Stage, and The Red Carpet – are 9-month authority building engagements where we build and run the full engine: strategy, production, distribution, and commercial representation.

Q: Why does short-form video matter for businesses? A: 5 billion people use social media, 82% of internet traffic is video, and 73% of consumers prefer short-form for learning about products.

You'll learn what short-form video actually means in today's landscape, why the numbers prove it is the single most important content investment you can make, and get a complete roadmap of every section in the course.

Q: Why does short-form video matter for businesses? A: 5 billion people use social media, 82% of internet traffic is video, and 73% of consumers prefer short-form for learning about products. Virality is a repeatable science, not luck.

Key Takeaways

Burn these into your phone wallpaper.

  • 01Short-form video = 10s-3min vertical content viewed on phones
  • 025B+ people on social media, 2.5 hours/day average, 82% of internet traffic is video
  • 03Going viral is a repeatable science, not a gamble — proven by Clash Creation's ~750M views in under 2 years
  • 0473% of consumers prefer short-form video over long-form for learning about products

Ready to go deeper?

The free course gives you the foundations. The advanced modules give you the edge — advanced scripting, editing workflows, monetisation, and growth systems.

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Module 1: Introduction

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Course structure: (1) Theory, (2) Ideation/Research/Scripting, (3) Production/Editing/Posting/Monetisation