Ben Askins
Media PositioningAuthority BuildingProductionPublishing & IP Development
Co-founder → Published author
The Challenge
The Strategy
Position as an authorial voice while scaling the content engine – then convert attention into stage time and deals.
Author Positioning – Distill core IP into a publishable thesis and narrative arc for a commercial book.
Content Engine – Seven videos a week from monthly studio sessions, optimised across platforms for sustained growth.
Media Positioning – Podcast tours, targeted press, and keynote outreach to anchor authority beyond social.
Outcome Obsession – Measure what matters: book progress, stage invites, deal velocity – not vanity.
Results
387M
total views
3.4M
combined followers
£12.64M
earned media value
Book deal
secured
From attention to authority
Overview
1.3MFollowers
26.6MLikes
270MTotal Viewers
15MNew Viewers
1.3M906.8K112.5K2.2K
March, 2023
July, 2023
April, 2023February, 2024
6.8M
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