CEO Personal Branding Keynote Speaker
Joden Clash is the founder and CEO of Clash Creation, a UK media management company that has generated 1.5 billion+ organic views and $75M+ in earned media value by putting founders on camera. His CEO personal branding keynote shows leaders how to build authority without becoming a content machine — starting with four hours per month.
Most founders know they need visibility, but think they need to become daily LinkedIn posters. Joden's thesis is the opposite: the highest-ROI founder content is systematised, not constant. He shares the exact framework Clash Creation uses to turn busy CEOs into industry authorities — the same system behind 387M views for Ben Askins, 15M for BrewDog's James Watt, and 90M for Arcade Media's Jordan Schwarzenberger.
Why Joden Newman
The Operator, Not the Consultant
Joden Clash runs Clash Creation, the UK media management company behind 1.5 billion organic views and $75M+ in earned media value for clients including Ben Askins (387M views in under 7 months), BrewDog CEO James Watt (15M views in 2 months), and Arcade Media CEO Jordan Schwarzenberger (90M views in 8 weeks). He is also a 2-million-follower creator in his own right — which means every framework he teaches on stage has been stress-tested twice: on his own channels, then on client accounts. Every other CEO branding speaker is a consultant. Joden is the operator.
The Problem
Why Most CEO Branding Advice Fails CEOs
Most CEO branding advice is written by people who have never run a business. The standard playbook — post daily, comment on everyone, be authentic — is designed for creators, not operators. When CEOs try to follow it, they either burn out in three weeks or outsource to a ghostwriter who produces LinkedIn soup that sounds like nobody. Both outcomes are worse than invisibility.
The second failure is treating personal branding as content marketing. Founder content is a management problem, not a marketing problem. It needs systems, not inspiration: a content production pipeline the founder spends ≤4 hours a month inside, a framework for what to film and what to skip, and someone else handling editing, captions, distribution, and platform-specific reformatting. Without those systems, the founder becomes the bottleneck and the engine stalls.
The third failure is measuring vanity metrics. Views don't pay the mortgage. The right KPI for founder-led content is inbound — qualified buyer conversations, speaker bookings, brand partnerships, hiring pipeline. At Clash Creation, the clients who treat views as the output always underperform the clients who treat earned conversations as the output.
Key Takeaways
What Your Audience Leaves With
Founder content is the highest-ROI channel most businesses aren't using — 3-10x return over paid acquisition
The 4-Hours-a-Month Framework: the CEO films, the system does the rest
Consistency is a systems problem, not a willpower problem
The right KPI is inbound, not views — measure qualified conversations
Delegate everything except the CEO's face and voice
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