Charlotte Mair: Turning Expertise Into Global Influence
From marketing consultant to the voice brands want to hear.
The Challenge
Charlotte had 15 years of marketing expertise and a client roster that proved her capabilities. But when CMOs looked for speakers, when brands looked for partners, when podcasters looked for guests, they found her competitors. The expertise was there. The platform was not.
The Strategy
We positioned Charlotte at the intersection of pop culture and marketing strategy, a space she owned but had not claimed publicly. Content that educates and entertains. Insights that make marketing accessible without dumbing it down. Multi-platform distribution optimised for both US and UK audiences.
The Transformation
Charlotte is now a recognised global marketing authority. She has spoken at Spotify, AdAge, and official TikTok events. She has secured brand partnerships with Tracksuit, Sprout Social, and LinkedIn.
Results
| Views | 109M |
| Followers | 884K |
| EMV | £12M+ |
Outcome Callouts
- - Keynote speaker: Spotify, AdAge, TikTok
- - Brand partnerships: Tracksuit, Sprout Social, LinkedIn
- - Recognised globally as marketing thought leader
"Content has completely changed my life. The reach, the partnerships, and the opportunities that came from creating work that's true to my expertise are unbelievable."