Category Thesis
Clash defines the category the leader can credibly stand for.
Component of Real-World Authority
Executive Positioning
Clash turns a leader's strongest thinking into a category claim they can repeat in public and defend in front of buyers. The team tests the claim against the leader's proof, audience, and commercial goal.
The claim before the campaign.
A leader should know what they are willing to be known for before the publishing starts.
Narrative Architecture
The team identifies the buyers, rooms, and conversations that matter.
Signature Frameworks
Clash maps the evidence, examples, and lived experience behind the category claim.
Platform Consistency
The team writes the language that travels across bios, talks, posts, and pitches.
Authority Signals
Clash connects the claim to press, podcasts, speaking, and commercial offers.
Ongoing Refinement
The team reviews whether the market is repeating the right idea back.
From raw thinking to defensible claim.
The team listens for the line the leader can keep saying without sounding borrowed.
- 1
Listen
Clash reviews the leader's strongest ideas, talks, posts, interviews, and sales language.
- 2
Choose
The team chooses the category claim the leader can own and defend.
- 3
Prove
Clash maps the evidence, examples, and lived experience behind the claim.
- 4
Package
The team turns the position into bios, topics, content angles, and pitch language.
- 5
Apply
Clash uses the position across publishing, press, podcasts, stages, and partnerships.
Clear claims are easier to repeat.
Clash has generated 1.5B+ organic views and $75M+ EMV by giving leaders a clearer claim to use in content, press, podcasts, and rooms.
1.5B+
From leaders with a point of view strong enough to repeat.
$75M+
Created after the category claim, proof, and audience were made clear.
Clash only builds around claims a leader can defend in public.
The claim decides what gets made and who hears it.
Executive positioning shapes the content brief, press angles, speaking topics, and brand partnership filter.
The Green Room
6 Months
- 252 premium short-form videos (7/week)
- 36 hours of studio filming
- Content strategy & positioningA tailored roadmap for what to say, where to say it, and how to position you as the go-to voice in your space
- Personal brand design & visual identity
- Multi-platform distribution
- Monthly performance analytics
- Media kit creation
- Outbound management
Organic ContentDigital CredibilityReal-World Authority
6 Months commitment
Limited to 4 new clients per quarter
The Stage
9 MonthsMost Popular
Everything in The Green Room, plus:
- Media positioning & PR strategyStrategic placement in press, podcasts, and industry media to build credibility and reach decision-makers
- Press & podcast placement outreach
- From-scratch speaker showreel creation
- Speaking & keynote development
- Event outreach & speaker bureau submissions
- Entity architecture for Google and AI searchStructuring your digital presence so Google and AI tools recognise you as a verified authority in your field
- Optional long-form content/podcast production add-on
Organic ContentDigital CredibilityReal-World Authority
9 Months commitment
Limited to 4 new clients per quarter
The Red Carpet
12 Months
Everything in The Stage, plus:
- Pre-warmed social media accounts (UK/US/Canada/Australia 25–35, entrepreneurship)
- Speaking engagement brokerage
- Book deal & publishing support
- Board position & advisory introductions
- Dedicated account director
- Complete content saturation strategyFlooding every relevant channel with your message so your audience cannot miss you – owned, earned, and paid
- Videographer call-out, anywhere, 48-hour notice
Organic ContentDigital CredibilityReal-World Authority
Dedicated account director
By application only
Apply → 30-minute discovery call → personalised proposal within 48 hours
Choose the claim before the market chooses for you.
Book a call and we'll test which category claim you can credibly own.
Next step
Start with a focused strategy call and we'll map the most sensible next move.
Book a Call
30 minutes. Clear recommendation. No long pitch deck.
