LONDON – March 16, 2026 – Clash Creation, a Bermondsey-based media management company, has surpassed 1.5 billion organic video views generated for its clients and an estimated $75 million in earned media value, and has now formalised its expansion into commercial talent representation for speakers, authors, and business leaders.
Founded in 2024 by Joden Newman (professionally known as Joden Clash) alongside CMO & Head of Media Strategy Tia Warner and COO Aydan Banks, Clash Creation initially built its reputation on a proprietary short-form video methodology that consistently generates millions of views for founders and business leaders. Developed from Newman’s experience building a 1.7 million-follower creator brand, this methodology has now been deployed across more than a dozen client accounts.
After a nine-month infrastructure build that began in July 2025 – including deep research into the talent management industry and direct collaboration with existing agencies – Clash Creation has expanded from content production into full commercial talent management. The company now represents its clients for keynote speaking engagements, brand partnerships, and media opportunities, operating from its production studio in Bermondsey, Central London.
“Building a founder's personal brand is two completely separate jobs at the start – a viewership strategy and an authority strategy – and most people don't realise they only converge later,” said Joden Newman, founder and CEO of Clash Creation. “Organic content reaches real people. Targeted outbound, representation, keynotes – that's the authority side. Different muscle entirely.
The problem is, when founders go looking for someone to handle that commercial side, they walk into an industry that is, frankly, disgraceful. These firms have no creative talent whatsoever. They see clients as property. If you're not the biggest name on their roster, you get drip-fed while they chase commission on deals your own media team generated.
Read more about why CEOs are hiring media management teams, learn what a media management company does, or explore our talent roster.
