Charlotte Mair

Digital StrategySet DesignContent MarketingProduction

Educational, entertaining, and unmissable.

The Challenge

The Strategy

We positioned Charlotte as the go-to marketing expert who makes pop culture actionable for business. Our approach was simple but precise.

Content That Educates & Entertains — Short-form videos on TikTok and YouTube that break down trends in a digestible, shareable format.

Optimised for Growth — A multi-platform strategy focused on rapid audience acquisition in both the US and UK.

Thought Leadership Positioning — Content crafted to attract speaking engagements, brand partnerships, and media attention.

12 Months Later

Total views across all platforms

Interactions

Followers

EMV

Every piece of content was designed to demonstrate expertise while feeling accessible and human, showing that marketing insights don't have to be dry — they can be entertaining, actionable, and highly shareable.

The Impact

Spoke at Spotify, AdAge, TikTok, Cannes Lions, and Meta events. Secured brand partnerships with Tracksuit, Sprout Social, and LinkedIn. Landed a TV show.

Invited to speak at Cannes Lions, the biggest stage in advertising.

"Content has completely changed my life. The reach, the partnerships, and the opportunities that came from creating work that's true to my expertise are unbelievable."

CHARLOTTE MAIR

Charlotte leveraged her knowledge into a personal brand that opens doors, turning digital influence into tangible business and career growth. She's now recognised globally as a marketing thought leader, with content that entertains, educates, and inspires.

Overview

Assets Created

310

Impressions

4.1M

17.6M

Views

31.6M

Views

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